The ENTRA Process
The ENTRA process is based on total design, an even and circular approach to design and projects.
Considering what is available, creating what is required, and synchronising all hard and soft assets to form a cohesive end-result that is relevant, appropriate and effective.
Total Design: A Holistic Approach
ENTRA looks to engage partners and clientele with a curiosity and passion for complete design integration and execution. Driving collaborative ventures in the fields of design, engineering and manufacturing to that end.
The ENTRA team’s strengths lie in the ability to translate the mundane into the inspirational. By applying a human aspect to the project with captivating and informative graphics, emotional and engaging storytelling, while having a firm understanding of practical considerations like ease of manufacturing, costs and logistical concerns.
Perpetua: Product literature
Presented in a format that speaks to the analogue, nostalgic theme of the product while communicating key brand messages. A comprehensive but condensed vision of the product.
Intangibles
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ENTRA aims to craft stories and experiences that anchor products in consumer psyche while serving as informing the consumer about the history of the brand and product owner.
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Graphics play a crucial role in effective storytelling for brands. Visualising the brand’s message and bringing it to life in a way that is both engaging and memorable.
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ENTRA synthesises storytelling and graphics to create a compelling brand and product identity.
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This process aims to leave a client with the knowledge they need to make informed decisions while embarking on the design, development and production of a new product.
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Graphics play a crucial role in effective storytelling for brands. Visualising the brand’s message and bringing it to life in a way that is both engaging and memorable.
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Exploring alternative materials or materials that may possibly translate into a better end product.
Tangibles
ENTRA’s process is defined by a constant exploration of engineering and emotion: Breathing meaning into the mechanical.